So here I am. 2 years later and still I’m completely bemused by this event. Needless to say it costs close on 4 thousand dollars to take part and get access to the Palais (where the seminars are) and I’ve yet to see anyone significant go in and spend any time in there.
But I did have one great experience. The Nokia counter (my client’s client) had 40 modified N95’s on show, each with one of 4 different lenses, Holga, wangle, Fish eye and Macro. I borrowed the Fish Eye.
The concept is you take the camera, and a brief (on a small card) and go and make content. Well blow me if it’s not a lot of fun. I’d actually buy one of those bastards. They are incredibly cool
Here’s some proof of that. It’s Colvyn and the team, and that piece of metal is the Grand Prix for the OUTSTANDING Times of India campaign that my client won. The first ever Grand Prix for India. A brilliant start to the week (33 Lions so far)…
I was at Cannes Lion 2008 covering the action during the Young Lions Film Competition.
“The Cannes Experiment” turned out to be pretty cool. The modified N95s stood out from the crowd and attracted a lot of interest. Seeing a little phone with a big, honking lens on it is pretty odd at first, but they’re intriguing. Over 400 people used them during Cannes 2008.
Check this out: A One-of-a-Kind Shot (background about modified devices)
http://www.youtube.com/watch?v=sHX1Vo9MPds
If you haven’t had a chance to check out the story behind the Young Lions Film Competition, you can check out all of the videos here: http://www.youtube.com/user/YoungLions2008