July 2, 2008
Today we made a triangle, and it was great.
Because this morning, following the obligatory egg-white omlette at Balthazar with Marc, my partner in crime and TRUE digital maven, I went to their beautifully designed offices, got some of my work done and then started something we hadn’t yet done. I briefed Marc’s team on a significant business opportunity. Now, it’s going to take a lot to pull it off, but as I sit there on those days when I’m in, I’m bowled over by the agency’s apparently easy approach to creativity coupled with process (because if you can’t get a good idea to market properly it’s dead)…
Electric Artists is calm yet over-flowing with ideas, it has precisely the right amount of very big clients and clients that excite in other ways and its headed by a true visionary who mingles creative excellence with smart business savvy. I was going to say I envied Marc, but in fact I’m incredible proud to work with them and I fee that a triangle is starting to grow there that could be very powerful and good for him, Electric and me. I like triangles, they are incredibly powerful when used properly. Strong, connected yet with angles of specialism. I think this could really work.
For what it’s worth, it was Paul Melody at Freud who taught me this. Although we don’t speak any more (following my poorly executed departure from that agency) I know I’ll always respect him for what he taught me. It was a lot and I’m grateful for it. Whilst we’re on Paul I had the oddest dream the other night that we pitched something together and he was bloody incredible and then I feel into an ornamental late.
What the hell does THAT mean?
Then off to the





























